Concept 
A symbolic and physical 'vault' representing the rich cultural heritage of South Asian fashion, curated and preserved for a modern, global audience.

• Design Interpretation:

  • A metaphorical archive of timeless styles, craft techniques, and indigenous stories.

  • The bindi acts as a central motif—both a visual cue and philosophical anchor.

Bindi as Central Identity

• Visual Identity:

  • Brand logo incorporates a dot motif resembling a bindi.

  • Packaging, tags, and brand stationery subtly reference the shape, color, and position of a traditional bindi.

• Symbolic Meaning:

  • The bindi as a third eye – wisdom, inner vision, and strength.

  • A mark of individuality, culture, and womanhood.

• Adaptability:

  • Used across prints, embellishments, and accessories in varying sizes and placements.
     

Gray Owl’s Concept Design Contributions

• Brand Space Design:

  • Retail experience designed like a vault or gallery, with garments showcased as cultural artifacts.

  • Color palette: Deep reds, ochres, and metallics — echoing traditional bindi colors and temple jewelry.

• Visual Merchandising:

  • Displays curated in circular layouts, reflecting the bindi’s shape.

  • Traditional objects (mirrors, kumkum pots, brass elements) used to enhance storytelling.

• Packaging & Collaterals:

  • Circular tags, embossed boxes, and reusable cloth wraps stamped with a signature dot.

  • Story cards with origins of each design, artisan involvement, and cultural references.